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anons asking me for my takes about the latest posts from staff about tumblr's new direction and what not: this is how it always was since i started in 2015 and left in 2021. the plan was always "make tumblr easier to use" and "elevate creator content" its the same plan for the past decade. i have nothing to say about it because it's nothing new.
no one who runs tumblr knows what to do with it. someone who's confident enough to think they can steer the ship will take the wheel and they'll try their ideas but ultimately they're shots in the dark. and they'll probably fail.
no one actually knows how to make tumblr profitable (no, it's not porn, especially not in 2023). no one knows how to make social networks or blog networks profitable, they're all products of ZIRP economies and only facebook (and by acquisition, instagram) makes more money than it spends because of its sheer size and monopoly on ads. every other social network spends more money than it makes, year after year. which means no profit. they're all on borrowed time.
































